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results: 1
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Author:
Owen, Laura
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
Title:
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Journal:
Journal of public policy and marketing
, 32/2013/2, S. 195-206.
Language:
english
Publication Year:
2013
Publication Type:
research report; periodical article
Descriptors:
television
;
television advertising
;
film
;
child
;
children's commercial
;
cognitive development
;
cognitive ability
;
oral interview
;
primary school
;
student
;
student survey
;
sponsor
;
comparative study
;
understanding
;
perception
;
advertising competence
;
advertising effect
;
advertising