>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Bian, Xuemei
;
Foxall, Gordon
Title:
Will normal-sized female models in advertisements be viewed as positively as small-sized models?
Journal:
European journal of marketing
, 47/2013/3-4, S. 485-505.
Language:
english
Publication Year:
2013
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Erscheinungsbild
;
Experiment
;
Evaluation
;
Gesundheitsinformation
;
Junger Erwachsener
;
Konsument
;
Konsumverhalten
;
Markenprodukt
;
Persuasive Kommunikation
;
Schlankheitsideal
;
Schoenheitsideal
;
Schriftliche Befragung
;
Stereotyp
;
Studierender
;
Typendarstellung
;
Vergleichende Untersuchung
;
Werbewirkung
;
Werbung
;
Zeitschrift
;
Framing
