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Author:
Bian, Xuemei
;
Foxall, Gordon
Title:
Will normal-sized female models in advertisements be viewed as positively as small-sized models?
Journal:
European journal of marketing
, 47/2013/3-4, S. 485-505.
Language:
english
Publication Year:
2013
Publication Type:
research report; periodical article
Descriptors:
appearance
;
experiment
;
evaluation
;
health knowledge
;
young adult
;
consumer
;
consumer behaviour
;
brand
;
persuasive communication
;
pursuit of thinness
;
beauty ideal
;
written survey
;
stereotype
;
undergraduate
;
television character
;
comparative study
;
advertising effect
;
advertising
;
magazine