>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Soni, Pavleen
;
Singh, Raghbir
Title:
Mediation of TV advertising to children: An empirical study of Indian mothers.
Journal:
Society and business review
, 7/2012/3, S. 244-259.
Language:
english
Publication Year:
2012
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Elterlicher Einfluss
;
Elternbefragung
;
Fernsehnutzung
;
Fragebogenerhebung
;
Jugendlicher
;
Kind
;
Lebensmittelwerbung
;
Marketing
;
Mutter
;
Pre-Teen
;
Vermittlungsstrategie
;
Werbewirkung
;
Active mediation
;
Aktive Vermittlungsstrategie
;
Passive Vermittlungsstrategie
;
Restrictive mediation