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Author:

Soni, Pavleen; Singh, Raghbir

Title:

Mediation of TV advertising to children: An empirical study of Indian mothers.

Journal:

Society and business review, 7/2012/3, S. 244-259.

Language:

english

Publication Year:

2012

Publication Type:

research report; periodical article

Descriptors:

parental mediation; parental survey; television use; questionnaire survey; adolescent; child; food advertisement; marketing; mother; preteen; mediation strategy; advertising effect

Last update: Apr 11, 2024 // Number of documents: 35484