>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Stipp, Horst
Title:
The branding of television networks: Lessons from branding strategies in the U.S. market.
Journal:
The international journal on media management
, 14/2012/2, S. 107-119.
Language:
english
Publication Year:
2012
details.label.typ_de:
Essay; Zeitschriftenartikel
details.label.keywords_alle_de:
Fernsehen
;
Historische Entwicklung
;
Markenkenntnis
;
Marketing
;
Medienwirtschaft
;
Programmanbieter
;
Branding
;
Markenstrategie
