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results: 1
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Author:
Stipp, Horst
Title:
The branding of television networks: Lessons from branding strategies in the U.S. market.
Journal:
The international journal on media management
, 14/2012/2, S. 107-119.
Language:
english
Publication Year:
2012
Publication Type:
essay; periodical article
Descriptors:
television
;
historical development
;
brand awareness
;
marketing
;
media industry
;
broadcaster
