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results: 1
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Author:
Gidloef, Kerstin
;
Holmberg, Nils
;
Sandberg, Helena
Title:
The use of eye-tracking and retrospective interviews to study teenagers' exposure to online advertising.
Journal:
Visual communication
, 11/2012/3, S. 329-345.
Language:
english
Publication Year:
2012
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Aufmerksamkeit
;
Darbietungsform
;
Experiment
;
Internet
;
Internetnutzung
;
Jugendlicher
;
Marketing
;
Muendliche Befragung
;
Werbung
;
Eye-Tracking
;
Online-Werbung
