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Author:
Gidloef, Kerstin
;
Holmberg, Nils
;
Sandberg, Helena
Title:
The use of eye-tracking and retrospective interviews to study teenagers' exposure to online advertising.
Journal:
Visual communication
, 11/2012/3, S. 329-345.
Language:
english
Publication Year:
2012
Publication Type:
research report; periodical article
Descriptors:
attention
;
form of representation
;
experiment
;
internet
;
internet use
;
adolescent
;
marketing
;
oral interview
;
advertising