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Author:
Frenzel, Karolina
;
Mueller, Michael
;
Sottong, Hermann
Title:
Storytelling. Das Praxisbuch.
Publisher Statement:
München: Hanser 2006. VI, 249 S.
ISBN / ISSN:
978-3-446-40698-8
Language:
german
Publication Year:
2006
details.label.typ_de:
Lehrbuch
details.label.keywords_alle_de:
Beruf
;
Dramaturgie
;
Erzaehlen
;
Erzaehlstruktur
;
Kommunikation
;
Kommunikationsstrategie
;
Kommunikationsverhalten
;
Marketing
;
Narration
;
Image
;
Kundenbeziehung
;
Storytelling
;
Unternehmen