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Author:
Frenzel, Karolina
;
Mueller, Michael
;
Sottong, Hermann
Title:
Storytelling. Das Praxisbuch.
Publisher Statement:
München: Hanser 2006. VI, 249 S.
ISBN / ISSN:
978-3-446-40698-8
Language:
german
Publication Year:
2006
Publication Type:
textbook
Descriptors:
occupation
;
dramaturgy
;
narration
;
narrative structure
;
communication
;
communication strategy
;
communication behaviour
;
marketing
;
narration