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Author:
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti
Issuing Body:
Conference of the International Communication Association (ICA), 58, 2008, Montreal (Hrsg.)
Title:
Comparing children's and adults' recognition and understanding of television advertising.
Publisher Statement:
Montreal 2008. 21 S.
Language:
english
Publication Year:
2008
details.label.typ_de:
Forschungsbericht
details.label.keywords_alle_de:
Erinnern
;
Erwachsener
;
Fernsehwerbung
;
Junger Erwachsener
;
Kind
;
Kognitive Faehigkeit
;
Online-Befragung
;
Pre-Teen
;
Primarschule
;
Schriftliche Befragung
;
Schueler
;
Schuelerbefragung
;
Studierender
;
Vergleichende Untersuchung
;
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