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Author:

Rozendaal, Esther; Buijzen, Moniek; Valkenburg, Patti

Issuing Body:

Conference of the International Communication Association

Title:

Comparing children's and adults' recognition and understanding of television advertising.

Publisher Statement:

Montreal 2008. 21 S.

Language:

english

Publication Year:

2008

Publication Type:

research report

Descriptors:

memory; adult; television advertising; young adult; child; cognitive ability; online survey; preteen; primary school; written survey; student; student survey; undergraduate; comparative study; understanding

Last update: Apr 11, 2024 // Number of documents: 35484