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results: 1
from
Author:
Cruthirds, Kevin
;
Wang, Valerie
;
Wang, Yong
;
Wei, Jie
Title:
A comparison of humor styles in U.S. and Mexican television commercials.
Journal:
Marketing intelligence and planning
, 30/2012/4, 32 S.
Language:
english
Publication Year:
2012
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Aufmerksamkeit
;
Erinnern
;
Fernsehwerbung
;
Humor
;
Inhaltsanalyse
;
Ironie
;
Kulturelle Identitaet
;
Kulturunterschied
;
Markenkenntnis
;
Medieninhalt
;
Unterhaltung
;
Vergleichende Untersuchung
;
Vergnuegen
;
Columbia Broadcasting System CBS
;
National Broadcasting Company NBC
;
Televisa
;
TV Azteca
;
Zynismus