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results: 1
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Author:
Cruthirds, Kevin
;
Wang, Valerie
;
Wang, Yong
;
Wei, Jie
Title:
A comparison of humor styles in U.S. and Mexican television commercials.
Journal:
Marketing intelligence and planning
, 30/2012/4, 32 S.
Language:
english
Publication Year:
2012
Publication Type:
research report; periodical article
Descriptors:
attention
;
memory
;
television advertising
;
humour
;
content analysis
;
irony
;
cultural identity
;
cultural difference
;
brand awareness
;
media content
;
entertainment
;
comparative study
;
pleasure