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Author:
van Reijmersdal, Eva A.
;
Jansz, Jeroen
;
Peters, Oscar
;
van Noort, Guda
Title:
The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses.
Journal:
Computers in human behavior
, 26/2010/6, S. 1787-1794.
Language:
english
Publication Year:
2010
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Altersunterschied
;
Bildschirmspiel
;
Computerspiel
;
Emotionale Reaktion
;
Emotionale Wirkung
;
Experiment
;
Interaktivitaet
;
Jugendlicher
;
Kind
;
Kognitive Faehigkeit
;
Markenprodukt
;
Marketing
;
Medienwirkung
;
Online-Befragung
;
Persuasive Kommunikation
;
Pre-Teen
;
Schriftliche Befragung
;
Verhaltensaenderung
;
Werbung
;
In-game advertising
;
Kognitive Reaktion
;
Konative Reaktion