van Reijmersdal, Eva A.; Jansz, Jeroen; Peters, Oscar; van Noort, Guda

The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses.

Computers in human behavior, 26/2010/6, S. 1787-1794.

english

2010

research report; periodical article

age difference; electronic game; computer game; emotional response; emotional effect; experiment; interactivity; adolescent; child; cognitive ability; brand; marketing; media effect; online survey; persuasive communication; preteen; written survey; behaviour change; advertising