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Author:
Rozendaal, Esther
;
Lapierre, Matthew A.
;
van Reijmersdal, Eva A.
;
Buijzen, Moniek
Title:
Reconsidering advertising literacy as a defense against advertising effects.
Journal:
Media psychology
, 14/2011/4, S. 333-354.
Language:
english
Publication Year:
2011
details.label.typ_de:
Essay; Zeitschriftenartikel
details.label.keywords_alle_de:
Emotionale Wirkung
;
Fernsehen
;
Fernsehwerbung
;
Forschungslage
;
Kind
;
Kinderwerbung
;
Kognition
;
Kognitive Faehigkeit
;
Kognitiver Prozess
;
Lernen
;
Medienbildung
;
Medienerziehung
;
Werbewirkung
;
Werbung
;
Wissen
;
Wissensvermittlung
;
Advertising literacy