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Author:

Rozendaal, Esther; Lapierre, Matthew A.; van Reijmersdal, Eva A.; Buijzen, Moniek

Title:

Reconsidering advertising literacy as a defense against advertising effects.

Journal:

Media psychology, 14/2011/4, S. 333-354.

Language:

english

Publication Year:

2011

Publication Type:

essay; periodical article

Descriptors:

emotional effect; television; television advertising; review of research; child; children's commercial; cognition; cognitive ability; cognitive process; learning; media education; media education; advertising effect; advertising; knowledge; knowledge transfer

Last update: Apr 11, 2024 // Number of documents: 35484