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Author:
Boyland, Emma J.
;
Harrold, Joanne A.
;
Kirkham, Tim C.
;
Halford, Jason C. G.
Title:
Persuasive techniques used in television advertisements to market foods to UK children.
Journal:
Appetite
, 58/2012/2, S. 658-664.
Language:
english
Publication Year:
2012
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Fernsehnutzung
;
Fettleibigkeit
;
Gesundheitsinformation
;
Inhaltsanalyse
;
Internet
;
Kind
;
Kinderprogramm
;
Kinderwerbung
;
Lebensmittelwerbung
;
Marketing
;
Medienwirkung
;
Online-Angebot
;
Persuasive Kommunikation
;
Werbefernsehen
;
Werbespot
;
Celebrity
