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Author:
Boyland, Emma J.
;
Harrold, Joanne A.
;
Kirkham, Tim C.
;
Halford, Jason C. G.
Title:
Persuasive techniques used in television advertisements to market foods to UK children.
Journal:
Appetite
, 58/2012/2, S. 658-664.
Language:
english
Publication Year:
2012
Publication Type:
research report; periodical article
Descriptors:
television use
;
obesity
;
health knowledge
;
content analysis
;
internet
;
child
;
children's programme
;
children's commercial
;
food advertisement
;
marketing
;
media effect
;
online offer
;
persuasive communication
;
commercial television
;
commercial