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Author:
Bucy, Erik Page
;
Kim, Sojung Claire
;
Park, Miyeong Cecilia
Title:
Host selling in cyberspace: Product personalities and character advertising on popular children's websites.
Journal:
New media and society
, 13/2011/8, S. 1245-1264.
Language:
english
Publication Year:
2011
Publication Type:
research report; periodical article
Descriptors:
E-Commerce
;
website
;
content analysis
;
internet
;
adolescent
;
child
;
children's media
;
children's commercial
;
long-range study
;
marketing
;
media character
;
media content
;
online offer
;
protagonist
;
advertising object
;
advertising