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Author:
Bucy, Erik Page
;
Kim, Sojung Claire
;
Park, Miyeong Cecilia
Title:
Host selling in cyberspace: Product personalities and character advertising on popular children's websites.
Journal:
New media and society
, 13/2011/8, S. 1245-1264.
Language:
english
Publication Year:
2011
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
E-Commerce
;
Homepage
;
Inhaltsanalyse
;
Internet
;
Jugendlicher
;
Kind
;
Kindermedien
;
Kinderwerbung
;
Langzeituntersuchung
;
Marketing
;
Medienfigur
;
Medieninhalt
;
Online-Angebot
;
Protagonist
;
Werbeprodukt
;
Werbung
;
Advergame
;
Branding
;
Kinderwebseite
;
Online-Werbung
;
Testimonial
