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Author:
van Reijmersdal, Eva A.
;
Rozendaal, Esther
;
Smink, Nadia
;
van Noort, Guda
;
Buijzen, Moniek
Title:
Processes and effects of targeted online advertising among children.
Journal:
International journal of advertising
, 36/2017/3, S. 396-414.
Language:
english
Publication Year:
2016
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Experiment
;
Internet
;
Kind
;
Markenkenntnis
;
Markenprodukt
;
Online-Befragung
;
Pre-Teen
;
Social media
;
Verhalten
;
Werbekompetenz
;
Werbung
;
Profile targeting
;
Targeting recognition
