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Author:
van Reijmersdal, Eva A.
;
Rozendaal, Esther
;
Smink, Nadia
;
van Noort, Guda
;
Buijzen, Moniek
Title:
Processes and effects of targeted online advertising among children.
Journal:
International journal of advertising
, 36/2017/3, S. 396-414.
Language:
english
Publication Year:
2016
Publication Type:
research report; periodical article
Descriptors:
experiment
;
internet
;
child
;
brand awareness
;
brand
;
online survey
;
preteen
;
social media
;
behaviour
;
advertising competence
;
advertising