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results: 1
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Author:
Heeter, Carrie
;
Greenberg, Bradley S.
Editor / Collaborator:
Heeter, Carrie (Hrsg.); u.a.
Title:
A theoretical overview of the program choice process.
Publisher Statement:
Norwood, NJ.: Ablex 1988, S. 33-50.
Collection:
Cableviewing.
Language:
english
Publication Year:
1988
details.label.typ_de:
Literaturbericht; Sammelwerkbeitrag
details.label.keywords_alle_de:
Fernsehen
;
Programmauswahl
;
Rezeptionssituation
;
Rezipientenforschung
;
Kanaltreue
;
Kanalrepertoire
