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results: 1
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Author:
Heeter, Carrie
;
Greenberg, Bradley S.
Editor / Collaborator:
Heeter, Carrie; u.a.
Title:
A theoretical overview of the program choice process.
Publisher Statement:
Norwood, NJ.: Ablex 1988, S. 33-50.
Collection:
Cableviewing.
Language:
english
Publication Year:
1988
Publication Type:
literature review; contribution
Descriptors:
television
;
programme selection
;
reception situation
;
audience research