Yzer, Marco; Vohs, Kathleen; Luciana, Monica; Faber, Ronald; Cuthbert; Bruce; et al

Conference of the International Communication Association (ICA), 60, 2010, Singapore (Hrsg.)

Affective antecedents of the perceived effectiveness of antidrug advertisements: An analysis of adolescents' momentary and retrospective evaluations.

Singapore 2010. 40 S.

english

2010

Forschungsbericht; Kongressbeitrag

Drogen; Drogenerziehung; Drogenmissbrauch; Effektivitaet; Erregung; Experiment; Gemeinnuetzige Werbung; Jugendlicher; Junger Erwachsener; Medieninhalt; Medienwirkung; Rezipient; Schriftliche Befragung; Werbung; Institute of Child Development ICD