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Author:
Yzer, Marco
;
Vohs, Kathleen
;
Luciana, Monica
;
Faber, Ronald
;
Cuthbert
;
Bruce
;
et al
Issuing Body:
Conference of the International Communication Association
Title:
Affective antecedents of the perceived effectiveness of antidrug advertisements: An analysis of adolescents' momentary and retrospective evaluations.
Publisher Statement:
Singapore 2010. 40 S.
Language:
english
Publication Year:
2010
Publication Type:
research report; conference paper
Descriptors:
drugs
;
drug education
;
drug abuse
;
effectiveness
;
excitement
;
experiment
;
nonprofit advertising
;
adolescent
;
young adult
;
media content
;
media effect
;
recipient
;
written survey
;
advertising
