Korporativer Herausgeber:
Conference of the International Communication Association (ICA), 60, 2010, Singapore (Hrsg.)
Titel:
Affective antecedents of the perceived effectiveness of antidrug advertisements: An analysis of adolescents' momentary and retrospective evaluations.
Quelle / Verlagsangabe:
Singapore 2010. 40 S.
Publikationstyp:
Forschungsbericht;
Kongressbeitrag