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Author:
Stoica, Michael
;
Miller, Darryl W.
;
Ardelea, Dan
Title:
An examination of gender role portrayals in television commercials in Romania: A gender of nations approach.
Journal:
Journal of marketing communications
, 17/2011/4, S. 245-261.
Language:
english
Publication Year:
2011
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Fernsehwerbung
;
Gender
;
Geschlechterrolle
;
Geschlechterunterschied
;
Inhaltsanalyse
;
Kulturelle Identitaet
;
Kulturunterschied
;
Oeffentlich-rechtlicher Rundfunk
;
Privatrechtlicher Rundfunk
;
Stereotyp
;
Typendarstellung
;
Vergleichende Untersuchung
;
Werbefernsehen
;
Antena 1
;
ProTV
;
Televiziunea Romana 1 TRV 1