Stoica, Michael; Miller, Darryl W.; Ardelea, Dan

An examination of gender role portrayals in television commercials in Romania: A gender of nations approach.

Journal of marketing communications, 17/2011/4, S. 245-261.

english

2011

research report; periodical article

television advertising; gender; gender role; gender difference; content analysis; cultural identity; cultural difference; public service broadcasting; broadcasting station operating under private law; stereotype; television character; comparative study; commercial television