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Author:
Greer, Clark F.
;
Ferguson, Douglas A.
Title:
Using Twitter for promotion and branding: A content analysis of local television Twitter sites.
Journal:
Journal of broadcasting and electronic media
, 55/2011/2, S. 198-214.
Language:
english
Publication Year:
2011
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Digitalisierung
;
Informationsanbieter
;
Inhaltsanalyse
;
Interaktivitaet
;
Internet
;
Lokales Fernsehen
;
Marketing
;
Medieninhalt
;
Nachrichten
;
Neue Medien
;
Social media
;
Twitter
;
Web 2.0
;
Marke