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Author:
Greer, Clark F.
;
Ferguson, Douglas A.
Title:
Using Twitter for promotion and branding: A content analysis of local television Twitter sites.
Journal:
Journal of broadcasting and electronic media
, 55/2011/2, S. 198-214.
Language:
english
Publication Year:
2011
Publication Type:
research report; periodical article
Descriptors:
digitalisation
;
information provider
;
content analysis
;
interactivity
;
internet
;
local television
;
marketing
;
media content
;
news
;
new media
;
social media
;
web 2.0