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Author:
Childs, Greg
Title:
Children's TV and the Internet - and beyond. Examples of TV brands reaching out successfully in the Internet and Games world.
Full Text:
Journal:
Televizion
, 24/2011/E, S. 36-40.
Language:
english
Publication Year:
2011
details.label.typ_de:
Interview; Zeitschriftenartikel; Zusammenfassung
details.label.keywords_alle_de:
Bildschirmspiel
;
Digitalisierung
;
Interaktivitaet
;
Internet
;
Kind
;
Lernform
;
Markenprodukt
;
Marketing
;
Medienkonvergenz
;
Merchandising
;
Multimedia
;
Neue Medien
;
Online-Angebot
;
Marke