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Author:
Childs, Greg
Title:
Children's TV and the Internet - and beyond. Examples of TV brands reaching out successfully in the Internet and Games world.
Full Text:
Journal:
Televizion
, 24/2011/E, S. 36-40.
Language:
english
Publication Year:
2011
Publication Type:
interview; periodical article; summary
Descriptors:
electronic game
;
digitalisation
;
interactivity
;
internet
;
child
;
learning model
;
brand
;
marketing
;
media convergence
;
merchandising
;
multimedia
;
new media
;
online offer