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results: 1
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Author:
Cada, Julia
;
Goetz, Maya
Title:
"Look, bob was also able to do it!". Parents' strategies in dealing with licensed products.
Full Text:
Journal:
Televizion
, 24/2011/E, S. 13-18.
Language:
english
Publication Year:
2011
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Elternbefragung
;
Elterlicher Einfluss
;
Familiale Interaktion
;
Jugendlicher
;
Kind
;
Konsument
;
Konsumverhalten
;
Licensing
;
Marketing
;
Medienwirkung
;
Merchandising
;
Muendliche Befragung
;
Werbeprodukt
;
Werbung
;
Marke