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Author:

Cada, Julia; Goetz, Maya

Title:

"Look, bob was also able to do it!". Parents' strategies in dealing with licensed products.

Full Text:

Journal:

Televizion, 24/2011/E, S. 13-18.

Language:

english

Publication Year:

2011

Publication Type:

research report; periodical article

Descriptors:

parental survey; parental mediation; family interaction; adolescent; child; consumer; consumer behaviour; licensing; marketing; media effect; merchandising; oral interview; advertising object; advertising

Last update: Apr 11, 2024 // Number of documents: 35484