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Author:
Cook, Daniel Thomas
Title:
Knowing the child consumer: historical and conceptual insights on qualitative children's consumer research.
Journal:
Young consumers
, 10/2009/4, S. 269-282.
Language:
english
Publication Year:
2009
details.label.typ_de:
Essay; Zeitschriftenartikel
details.label.keywords_alle_de:
Forschungslage
;
Forschungsmethode
;
Historische Entwicklung
;
Kind
;
Konsumverhalten
;
Marketing
;
Marktforschung
;
Qualitative Sozialforschung
;
Sozialwissenschaft
;
Zielgruppenforschung
;
Children's consumer research