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Author:
Cook, Daniel Thomas
Title:
Knowing the child consumer: historical and conceptual insights on qualitative children's consumer research.
Journal:
Young consumers
, 10/2009/4, S. 269-282.
Language:
english
Publication Year:
2009
Publication Type:
essay; periodical article
Descriptors:
review of research
;
research method
;
historical development
;
child
;
consumer behaviour
;
marketing
;
market research
;
qualitative research
;
social sciences
;
target group research