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results: 1
from
Author:
Romero, Maria
;
Fanjul, Carlos
Title:
La publicidad en la era digital: el microsite como factor estrategico de las campanas publicitarias on-line.
Full Text:
Journal:
Comunicar
, 17/2010/34, S. 125-134.
Language:
spanish
Publication Year:
2010
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Computer
;
Digitalisierung
;
Homepage
;
Inhaltsanalyse
;
Interaktivitaet
;
Internet
;
Kommerzialisierung
;
Kommunikationsstrategie
;
Online-Angebot
;
Rezipient
;
Rezipientenbeteiligung
;
Semantik
;
Social media
;
Technik
;
Vermittlungsstrategie
;
Web 2.0
;
Werbung
;
Microsite
;
Online-Werbung
;
Website