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results: 1
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Author:
Romero, Maria
;
Fanjul, Carlos
Title:
La publicidad en la era digital: el microsite como factor estrategico de las campanas publicitarias on-line.
Full Text:
Journal:
Comunicar
, 17/2010/34, S. 125-134.
Language:
spanish
Publication Year:
2010
Publication Type:
research report; periodical article
Descriptors:
computer
;
digitalisation
;
website
;
content analysis
;
interactivity
;
internet
;
commercialization
;
communication strategy
;
online offer
;
recipient
;
audience participation
;
semantics
;
social media
;
technics
;
mediation strategy
;
web 2.0
;
advertising
