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Author:
Paek, Hye-Jin
;
Nelson, Michelle R.
;
Vilela, Alexandra, M.
Title:
Examination of gender-role portrayals in television advertising across seven countries.
Journal:
Sex roles
, 64/2011/3-4, S. 192-207.
Language:
english
Publication Year:
2010
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Fernsehwerbung
;
Gender
;
Geschlechterrolle
;
Hauptsehzeit
;
Inhaltsanalyse
;
Interkultureller Vergleich
;
Internationaler Vergleich
;
Kultur
;
Kulturunterschied
;
Typendarstellung
;
Vergleichende Untersuchung
;
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;
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