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Author:

Paek, Hye-Jin; Nelson, Michelle R.; Vilela, Alexandra, M.

Title:

Examination of gender-role portrayals in television advertising across seven countries.

Journal:

Sex roles, 64/2011/3-4, S. 192-207.

Language:

english

Publication Year:

2010

Publication Type:

research report; periodical article

Descriptors:

television advertising; gender; gender role; peak viewing time; content analysis; cross-cultural comparison; international comparison; culture; cultural difference; television character; comparative study; advertising object; advertising

Last update: Apr 11, 2024 // Number of documents: 35484