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Author:
Leshner, Glenn
;
Vultee, Fred
;
Bolls, Paul D.
;
Moore, Jensen
Title:
When a fear appeal isn't just a fear appeal: The effects of graphic anti-tobacco messages.
Journal:
Journal of broadcasting and electronic media
, 54/2010/3, S. 485-507.
Language:
english
Publication Year:
2010
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Angst
;
Bewertung
;
Emotionale Reaktion
;
Experiment
;
Fernsehwerbung
;
Gemeinnuetzige Werbung
;
Gesundheitsinformation
;
Informationskampagne
;
Nikotin
;
Studierender
;
Werbewirkung
;
Anti-Tabak-Kampagne
;
Ekel
;
Furcht
;
Furchtappell