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Author:
Leshner, Glenn
;
Vultee, Fred
;
Bolls, Paul D.
;
Moore, Jensen
Title:
When a fear appeal isn't just a fear appeal: The effects of graphic anti-tobacco messages.
Journal:
Journal of broadcasting and electronic media
, 54/2010/3, S. 485-507.
Language:
english
Publication Year:
2010
Publication Type:
research report; periodical article
Descriptors:
anxiety
;
evaluation
;
emotional response
;
experiment
;
television advertising
;
nonprofit advertising
;
health knowledge
;
information campaign
;
nicotine
;
undergraduate
;
advertising effect