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Author:
Buijzen, Moniek
;
van Reijmersdal, Eva A.
;
Owen, Laura H.
Title:
Introducing the PCMC Model: An investigative framework for young people's processing of commercialized media content.
Journal:
Communication theory
, 20/2010/4, S. 427-450.
Language:
english
Publication Year:
2010
details.label.typ_de:
Essay; Zeitschriftenartikel
details.label.keywords_alle_de:
Informationsverarbeitung
;
Jugendlicher
;
Kind
;
Kindliche Entwicklung
;
Kognitive Entwicklung
;
Kognitiver Aufwand
;
Kognitiver Prozess
;
Kommerzialisierung
;
Methode
;
Modell
;
Persuasive Kommunikation
;
Werbung
;
Young People's Processing of Commercial Media Content PCMC