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Author:
Buijzen, Moniek
;
van Reijmersdal, Eva A.
;
Owen, Laura H.
Title:
Introducing the PCMC Model: An investigative framework for young people's processing of commercialized media content.
Journal:
Communication theory
, 20/2010/4, S. 427-450.
Language:
english
Publication Year:
2010
Publication Type:
essay; periodical article
Descriptors:
information processing
;
adolescent
;
child
;
child development
;
cognitive development
;
cognitive effort
;
cognitive process
;
commercialization
;
method
;
model
;
persuasive communication
;
advertising
