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Author:
Mjos, Ole J.
Title:
The symbiosis of children's television and merchandising: comparative perspectives on the Norwegian children's television channel NRK Super and the global Disney Channel.
Journal:
Media
, culture and society, 32/2010/6, S. 1031-1042.
Language:
english
Publication Year:
2010
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Disney Channel
;
Expertenbefragung
;
Fernsehwerbung
;
Globalisierung
;
Historische Entwicklung
;
Kinderkanal
;
Kinderprogramm
;
Kommerzialisierung
;
Licensing
;
Medienpolitik
;
Merchandising
;
Norsk rikskringkasting NRK
;
NRK Super