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Author:
Mjos, Ole J.
Title:
The symbiosis of children's television and merchandising: comparative perspectives on the Norwegian children's television channel NRK Super and the global Disney Channel.
Journal:
Media
, culture and society, 32/2010/6, S. 1031-1042.
Language:
english
Publication Year:
2010
Publication Type:
research report; periodical article
Descriptors:
Disney Channel
;
survey among experts
;
television advertising
;
globalisation
;
historical development
;
children's channel
;
children's programme
;
commercialization
;
licensing
;
media policy
;
merchandising
